Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Former PM's Audition for Make America Great Again

Liz Truss, began the inaugural episode of her YouTube show with a promise to unmask "malicious actors" attempting to weaken the UK, United States and European nations. Truss elaborated she would lay bare how an "international network of progressives work to subvert the democratic process and the will of the people."

"We will examine the Maga phenomenon and observe how it can be replicated in Britain," the former PM stated. "We'll be talking to the prominent voices of the Trumpist political sphere."

Prior to the show's launch, there was one particularly enthusiastic supporter. "This represents the dawn of a kind of political shift," stated John Solomon. His Just the News platform will host the ex-PM's new audio shows.

Building Connections in the Maga-Verse

Compatriot supporters, such as a pro-Reform adviser, have also helped her set up the Truss's program. The setup is adequate, though simple. The show has attracted a subscriber base of 10k in her initial seven days and her first episode garnered sixty-seven thousand views across the same period.

This represents a small opening, but in aligning with the journalist, the former PM is being pushed into a mature conservative ecosystem generating and disseminating pro-Trump narratives. Its obsessions involve claims of media suppression by the established press and a aim to dismantle a so-called administrative state – which she attributes her downfall to for the abrupt termination of her short and troubled leadership.

"Solomon's outlet is not famous beyond the Maga-verse, but it does have influence there, mostly due to John Solomon, who provides analysis on conservative outlets like Steve Bannon's War Room and has even questioned Trump," commented an anthropology expert, who has closely studied the Maga movement.

A Contentious Ally

Her effort to transplant the pro-Trump media model to Britain has aligned her more closely to controversial figures such as the journalist.

He established Just the News in the wake of criticism when allegations surfaced of circulating inaccurate reports about Biden's anti-corruption work in the Ukraine, as well as controversial stories about ex-ambassador to the region.

His claims were amplified across the conservative press, with Solomon appearing as a frequent visitor on Sean Hannity's influential Fox News show. The former president personally endorsed the journalist's work.

The journalist published the allegations regarding Ukraine in a set of articles for the publication The Hill, after having been moved to a columnist role when staffers raised concerns over his articles. These reports were pivotal in Trump's demand for the officials in Kyiv to look into the Biden family in that year. This pressure resulted in impeachment charges against the president. The US Senate later voted to acquit the commander-in-chief.

Not long after the journalist departed the Hill in late 2019, the news organization announced it was carrying out a review of his columns about Ukraine. It found Solomon had cited untrustworthy contacts and stated he "omitted key facts about main Ukrainian informants, specifically the reality that they had been indicted or were being probed."

Joining the Network

His broadcast spots are a sign of the political media environment the former prime minister is entering. Solomon mentioned his support for her new show on a show he co-hosts on the right-wing channel, a rightwing cable channel that is where you find the conservative firebrand Steve Bannon and on which former Fox host Tucker Carlson also features. Truss has already interviewed the political operative on one of her first podcasts.

Through her association with this media figure, Truss has become a niche participant in a extensive web of pro-Trump platforms that routinely cross-promote stories.

Solomon's own broadcasts have repeatedly hosted individuals such as influencer Mike Benz, a conservative commentator whose disparagement of the US Agency for International Development was used by Elon Musk as grounds for dismantling the government body.

An International Strategy

Even though her awkward delivery and career difficulties have drawn derision at home, certain American analysts do not dismiss her efforts to rebrand as a local version of the Make America Great Again press.

"It is necessary to treat people like Truss seriously, although you may not want to take them literally," commented Rob Flaherty, who was employed in the Obama White House.

"You saw how in 2024 Donald Trump used that media network to get his message out. Undoubtedly that ecosystem transmits and affects discourse abroad. It seems relatively clear to me that the circumstances in the UK are comparable to what enabled this parallel press sphere to thrive in America."

a political theory expert, said the digital right-wing media sphere was already making its presence felt in Britain.

"The internet is borderless," he said. "There is a certain milieu within which content circulates – at times appearing in harsh versions and sometimes less so – but which is connected."

The academic said the growth of the online right in the UK lately meant the "chance to have a growing impact is substantial."

Cross-Atlantic Aspirations

"Liz Truss along with the Reform UK leader recently were featured at the CPAC, where I watched as they echoed Maga talking points prior to the {king of Maga|

Bethany Austin
Bethany Austin

A tech enthusiast and gaming analyst with over a decade of experience in the industry, specializing in emerging trends and innovations.